市场营销
资本 市场营销 students graduate with a portfolio of work that demonstrates their ability to immediately add value to future employers’ organizations. Through experience with local business and the required digital marketing training, students are ready for today’s job market. There is strong demand for marketing graduates across the country. This is especially true in Columbus, the 15th largest city in the nation and home to major corporations, 非营利性机构, and small businesses — many of them just a few miles down the road from campus. 市场营销 is a broad major and students at 资本 take specific 市场营销 courses, along with a strong liberal arts background.
What can you do with a degree in this academic area?
- Brand and Product Management
- 市场营销 沟通s: Advertising, 公共关系, 等.
- 数字营销
- Customer Experience: Research/Insights
- New Product Planning and Development
- Sales and Sales Management
- Pricing Research and Analysis
- Distribution/Logistics Management
- 零售市场营销
新兴创业城市
Fortune 1,000 Companies in Columbus
Faculty Advising from Start to Finish
探索这个项目
Every 资本 marketing major will connect with the Central Ohio marketing business community and gain relevant marketing experience that will help build a competitive student resume. High performing marketing students will be able to compete for 资本’s exclusive Moor Consultants Internship Program. 每年, 10 to 12 students will be placed in paid internships with local non-profits including Nationwide Children’s Hospital, 美国心脏协会, 统一的方式, 美国红十字会, and Big Brothers Big Sisters. This experience helps students build their resumes and network with the local business community.
威尼斯人平台 requires all 市场营销 students to become trained in digital marketing: Google Analytics, customer relationship management (CRM) software, 社交媒体营销, 等. 事实上, 资本 requires eight hours of work in digital marketing and sales technologies because we know employers’ value this knowledge. During their time at 资本, students are challenged to achieve the following skills: develop and give professional presentations, 撰写专业报告, 制定营销计划, and conduct both qualitative and quantitative research.
ACBSP: 认证 Council for 业务 Schools and Programs
A global business education accrediting body, The 认证 Council for 业务 Schools and Programs (ACBSP), evaluates aspects of leadership, 战略规划, relationships with stakeholders, quality of academic program, 教师证书, 以及教育支持. 资本 is proud to offer a standard of excellence based on the Baldridge 教育 Criteria for Performance Excellence. The accreditation focuses on recognizing teaching excellence, determining student learning outcomes, and a continuous improvement model. ACBSP’s student-centered teaching and learning approach, which is measured and analyzed for quality, ensures that students gain the right skills from their educational investment.
样本类
- Consumer Research and Strategy
- Promotional Planning and Metrics
- 数字营销
- Sales and 市场营销 Technology
- 营销管理
- 市场营销实习
The booming city of Columbus is home to some of the best professional opportunities and companies, especially from my vantage point as a marketing major. I was fortunate enough to complete two of my five marketing internships at renowned Columbus businesses, which was also excellent for networking opportunities.
——marygrace Chylinski
